Caitlyn Jenner has a new 15-piece makeup line at MAC and we have all the deets! Known as Bruce Jenner the Olympian and father to powerhouses Kendall and Kylie prior to her transition, Caitlyn is now adding makeup mogul to her list of accomplishments. We see an homage to her Olympian past and new public life as a spokesperson for the transgender community in this makeup line – let’s take a look!
During June of 2015, Caitlyn went public with her transition and celebrated by partnering with MAC for a limited edition, online only lipstick called Finally Free. That lipstick, which donated 100% – the entire $17 selling price! – of its sales to the MAC AIDS Fund Transgender Initiative, raised over $1.3 million. On January 5th of this year, Caitlyn’s new and expanded line will hit shelves. Included in the line-up: lip liners, lipsticks, lip glosses, eye shadow, kohl liner, blush, bronzer and false lashes.
In tribute to her transition, the new products have inspirational names like Authentic Red, Understanding, Kindness, Tolerance, and Soar. There are 15 pieces total (the lipstick Understanding is online only) and boast shades of bronze, gold, rose and red.
As you can see in the promotional image, Caitlyn is wearing a gold gown and gold eye shadow, which reminds us of her past gold medals (one of the blush compacts even looks like a gold medal!) and illustrates how she wears gold differently now after her transition.
In a statement from MAC, they say “[she] has fearlessly shared her transition with the world, and her new MAC collection continues that mission, proudly championing all ages, all races, and all sexes. Elegant, classic shades for lips, eyes, and cheeks are beautifully suited for those who embrace life, in whatever form they choose.”
It only makes sense that Caitlyn jump into the makeup scene as brands embrace new definitions of beauty, and her daughters are already there leading the way – Kendall is the face of Estée Lauder and Kylie has her own successful makeup empire (both Kylie and Caitlyn have extensive lip products).
Interested in how the products are doing? According to the MAC website: the powder blush duo has 5/5 stars (reviews praise that the shades are hard to dupe, which makes every makeup addict and collector excited), the eyeshadow ranks 4/5 stars, the lip liners 3/5, and the cremesheen glass (a lip finish that fuses the creamy texture of a lipstick with the high shine of a gloss in three limited-edition shades) finishes with an impressive 5/5.
Of note: the lipstick colors may look vibrant in the packaging but according to online reviews, they are not as pigmented as they appear. Truly making them wearable for all skin types and ages (Caitlyn herself is 67).
The only downside we can see with this launch is that there is no charitable initiative to go with it this time, unlike the Finally Free lipstick campaign. Aside from that, we can certainly get on board with old Hollywood glamour from a reputable company that supports equality and features the best divas in the biz.