The Best and the Worst in Products We’ve Tried from H&M Beauty

Stylisted - H&M Beauty Review

When the re-launch of H&M Beauty was announced, we were understandably extremely excited. A 700+ product line, with products under the $10 mark? Yes, please.

After hearing rave reviews and having to wait and wait and wait for the renovations to our nearest H&M to be complete, we finally went ahead and picked up some products to try out ourselves. We amassed quite the haul, and after trying out the products fairly regularly for the past month or so, we thought it was time to give you a review.


  • Cream Lipstick – We can’t rave enough about this product. It’s so creamy and soft on the lips, keeping them nourished all day long. We love the range of colors, and the pointed tip of the product makes it extra easy to apply.
  • Cream Blush – Another favorite. This blush isn’t the most pigmented cream blush we’ve ever tried, but we love how it applies without any harsh spots or streaking and how soft it feels without slipping off the skin.
  • Nail Polish – We love the color selection and price point of these polishes. A new favorite for sure!
  • Liquid Lipstick – Though we weren’t big fans of everyone’s favorite liquid lipstick from Sephora’s own line, we do really like this one! It never feels too drying and stays put all day.
  • Concealer – The one let down of our H&M haul. It’s certainly not the worst concealer we’ve ever tried, but it’s just a bit too slippy for us and doesn’t provide enough coverage. It is very nice when worn on its own, though (without foundation/BB Cream, etc).
  • Cream Eyeshadow – HOW did we forget this when we originally posted this?! This is 100% our new favorite cream eyeshadow, beating out MAC, Benefit, Charlotte Tilbury, Maybelline, and more! It is incredible. Everyone needs this ASAP.
Have you tried anything from the line? What did you like?
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