When H&M decided to launch their own beauty line, we began counting down the days, especially after seeing how insanely beautiful the packaging is.
Best of all? Everything in the 700-piece line (!!) is under $13, which includes makeup, hair care, tools, and more. We’ll take one of every product, please.
Today, we’re rounding up a few of our favorites from what we’ve seen of H&M Beauty thus far.
Midnight Muse Body Cream – This body cream looks luscious and should be a winner consistency-wise as long as it is able to sink into the skin quickly. We’re anxious to try it out!
Cover-up Concealer – We’ve already seen rave reviews of this product from Kate of Gh0stparties and the girl knows a good concealer. She claims the lasting power & pigmentation is spot on.
Showstopper Gloss – While we’re not too sure what this product actually is (a lip gloss? body gloss?), we are intrigued to say the least. Look at that shimmery pink color!
Get It Straight Smoothing Balm – Another win for packaging. The whole line is looking so modern & sleek, and this packaging is no exception. We can only hope the product is just as good.
Cream Lip Colour in So Cocco – Lipstick is always one of our favorite products and this deep burgundy shade is a must-have for fall.
BB Cream – We love a good BB Cream, though, we’ll admit, it’s hard to find a good one. We hope this one actually draws from the Asian makeup trend and delivers in coverage and skin benefits.
Smoky Nudes Eye Colour Palette – This neutral, shimmery palette looks gorgeous (and, like everything in the line, is surprisingly affordable!). We’re hoping for some matte shadow additions here, but know our way around a good neutral palette quite well.
Not pictured but worth mentioning – the Colour Essence Eye Cream looks like a pretty worthwhile dupe for the Chanel Illusion D’Ombre, a product we’ve been coveting for years.